The Tracklements Company Ltd, whose registered office is at The Tracklement Co Ltd, Whitewalls, Mamesbury, Wiltshire, SN16 0RD, uses cookies and this document to explain their use. Cookies provide you with a better experience when using our website and help us to analyse how website visitors use our website, which helps us to improve the content and design.

General Information About Cookies
A cookie is a small text file which typically contains a site name and a unique user ID which is sent by our web server to your web browser. It is then stored by the browser so it knows if the user has visited the site before. Whenever the browser requests a page from the server, it sends a small file back to the server so that the server can distinguish and track users as they navigate different pages on a website and improve the experience for returning users.

How we use Cookies

  • Site functionality: Some elements of the site will not work without certain cookies. e.g. woocommerce_cart_hash allows the user to add products to their basket
  • Browsing experience: User experience is improved by the use of these cookies e.g. basel_cookies prevents the user from seeing the cookie message on every page if they have already dismissed it
  • Analytics: To gain an understanding into how visitors use our website and how we can improve their experience.

What Cookies we use
fr – Used by Facebook
DV- Used by Google
ANID – Used by Google
CONSENT – Used by Google
_gat_gtag_UA_8314601_1 – Tag Manager admin cookie
woocommerce_cart_hash – Enables WooCommerce eCommerce functionality
wp_woocommerce_session_ – WooCommerce session cookie
_utma – Google Analytics uses to distinguish users and sessions. It expires after two years.
_utmv – Google Analytics uses to store visitor-level custom variable data. It expires after 2 years.
_utmc – Google Analytics uses to take a timestamp of the exact moment in time when a visitor leaves a site. It expires at the end of your session.
_utmz – Google Analytics uses to keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. This cookie has a life span of 6 months and is updated every time data is sent to Google Analytics.
_utmb – Google Analytics uses to take a timestamp of the exact moment in time when a visitor enters a site. It expires after 30 minutes.
_gid – Google Analytics uses to distinguish users. It expires after 24 hours.
_fbp – Facebook uses
NID – Google preferences
Woocommerce_items_in_cart – Enables WooCommerce eCommerce functionality
Wordpress_test_cookie – Used on sites built with WordPress to test whether or not the browser has cookies enabled. It expires at the end of your session.
1P_JAR – Google tracking
Basel_cookies_1 – Set when you click ‘Accept’ on the popup notification about our use of cookies, so you won’t see the popup again
_ga – Google Analytics, used to distinguish users. It expires after 2 years.

Analytics Cookies
Analytics cookies allow us to recognise, count the number of visitors, and provide anonymous data about how our visitors use our websites. No personally identifiable data is collected, they simply help us improve the way our websites work and navigate.
Please visit Google Analytics Support for further information on analytics cookies.

Managing and Blocking Cookies
You can block all or some cookies by activating the setting on your browser. However, if you do block all cookies, you may not be able to access all the part of our website.

Your Consent
By clicking “close” on the cookie pop-up banner, you agree to the placement of cookies on your device, unless you actively block them. If you choose not to receive our cookies, you may not experience the full benefits of the website and may not be able to access certain sections. Once your consent has been provided, the cookie message will not appear again. If you decide you’d like to withdraw your consent, you can do so at any time by altering your browser settings.

Contact Us
If you have any questions about our cookies or this cookies policy please contact us by email at

Date of Policy: 01/02/2022

For more information on cookies please use the websites below:

Information Commissioner’s Office